The Smart Choice
Profit strategies and products for the eye care professional

Price Monitor


The ABB CONCISE Retail Price Monitor provides eye care professionals with the retail pricing structure of brand name lenses charged by private practitioners and leading online retailers.

Why do patients want to buy contact lenses from you?

  1. CONVENIENCE
  2. VALUE
  3. TRUST
The Retail Price Monitor is a benefit to ECPs looking to consolidate purchasing and maximize margins. The Price Monitor is published quarterly and is FREE for ECPs doing business with us.

Benefits to the ABB CONCISE Retail Price Monitor:

  • Make it easy to set contact lens prices
  • Maximize contact lens margins
  • Compete effectively

How prices are determined

The pricing of more than 450 practices is used to calculate price averages in the Monitor and brands audited account for approximately 76 percent of wholesale sales of frequent replacement contact lenses.

Links to other ABB CONCISE profit building publications:

Profit Advisor

Business Review

Annual Supply Card

Guide to Patient Retention